On-Page SEO

On-Page SEO:

(Keywords):

1: Keywords in <Title> Tag:

This is one of the most significant places to contain a keyword because what is writing within the <Title> Tag shows in search outcome as your page title. The title tag must be small (6 or 7 words at most) and the keyword must be close to the beginning.

2: Keywords in URL:

Keywords in URLs aid a lot - e.g. - http: //www. (Domain name).com/seo-training.html, where “SEO training” is the keyword phrase you effort to rank well for. But if you don't have the keywords in other parts of the document, don't rely on having them in the URL.

3: Keyword Density in Content Text:

Another very significant thing you want to test out. 3-7 % for major keywords is best, 1-2% for minor. Keyword density of more than 10% is suspicious and looks more like to keyword stuffing, than a clearly written text.

4: Keywords in Anchor Text:

Anchor Text is very important, specially for the anchor text of inbound links, for the reason that if you have the keyword in the anchor text in a link from a different site, this is regarded as receiving a vote from this site not only concerning your site in general, but about the keyword in particular.

5: Keywords in Headings (<H1>,< H2>, etc.Tags):

One more place someplace keywords count a lot. But be careful that your page has actual text concerning the particular keyword.

6: Keywords in the Beginning of a Content:

Furthermore counts, while not as greatly as anchor text, title tag or headings. However, have in mind that the beginning of a content does not essentially mean the first paragraph – for case in point if you apply tables, the first paragraph of text might be in the second half of the table.

7: Keywords in <Alt> Tags:

Spiders don't read images but they do read their textual descriptions in the <alt> tag, so if you have images on your page, fill in the <alt> tag with some keywords about them.

8: Keywords in <Meta> Tags:

Less and less important, especially for Google. Yahoo! and Bing still rely on them, so if you are optimizing for Yahoo! or Bing, fill these tags appropriately. In any casing, filling these tags properly will not harm, so carry out it.

9: Keyword Proximity:

Keyword proximity actions how close in the text the keywords are. It is best if they are right away one after the other (Exp. “cat food”), with no other words between them. For example, if you have “dog” in the first paragraph and “food” in the third paragraph, this also count but not as much as having the phrase “cat food” without any other words in involving. Keyword proximity is appropriate for keyword phrases that consist of 2 or other words.

10: Keyword Phrases:

 You can optimize for keyword phrases that consist of more than a few words – For Exp. “SEO Training”. It is best when the keyword phrases you optimize for are trendy ones, so you can get a lot of correct match of the search series but sometimes it make sense to optimize for 2 or 3 split keywords (“SEO” and “Training”) than for one phrase that might infrequently get an exact match.

11: Secondary Keywords:

Optimizing for secondary keywords can be a golden mine because when everyone else is optimizing for the most popular keywords, there will be less competition (and probably more hits) for pages that are optimized for the minor words. For Example, “web design new Delhi” might have thousand period less hits than “web design ” only but if you are operating in New Delhi, you will get less but significantly better targeted traffic.

12: Keyword Stemming:

For English this is not so much of a feature because words that stem from the same root (Example. dog, dogs, doggy, etc.) are measured connected and if you have “dog” on your page, you will get hits for “dogs” and “doggy” as well, but for other language keywords stemming could be an problem because dissimilar words that stem from the same root are consider as not connected and you might need to optimize for all of them.

14: Keyword Mistypes:

Spelling errors are extremely numerous and if you know that your target keywords have trendy misspellings or alternative spellings (Example. Christmas and Xmas), you might be tempted to optimize for them. Yes, this might get you some additional traffic but having spelling mistakes on your site does not make a good impression, so you'd improved don't do it, or do it only in the Meta tags.

16: Keyword stuffing:

Any artificially magnified keyword density (10% and more than) is keyword stuffing and you risk getting banned from search engines.

(Links - internal, inbound, outbound):

17: Anchor Text of Inbound links:

As discuss in the Keywords segment, Anchor Text is one of the most significant factors for good quality rankings. It is most excellent if you have a keyword in the anchor text but even if you don't, it is still OK.

18: Origin of Inbound links:

Besides the anchor text, it is significant if the site that links to you is a of good reputation one or not. Usually sites with greater Google Page Rank are considered highly regarded.

19: Links from Similar Sites:

Having links from similar sites is very useful. It indicates that the competition is determination for you and you are popular within your topical community.

21: Number of back links:

Generally the more, the improved. But the status of the sites that link to you is more significant than their number. Also chief is their anchor text, is there a keyword in it, how old are they, etc.

22: Anchor Text of Internal links:

This also matter, even if not as greatly as the anchor text of inbound links.

24: Age of Inbound links:

The older, the better. Getting many fresh links in a small time suggests buying them.

25: Links from Directories:

Great, though it powerfully depends on which directories. Being listed in DMOZ, Yahoo Directory ,and Bing similar directories is a great boost up for your ranking but having bags of links from PR0 directories is ineffective and it can even be regarded as link spamming, if you have hundreds or thousands of such links.

26: Number of Outgoing links on the page that links to you:

The fewer, the better for you because this way your link looks more significant.

27: Named Anchors:

Named anchors (the target place of internal links) are useful for internal navigation but are also useful for SEO because you stress additionally that a particular page, paragraph or text is important. In the code, named anchors look like this: <A href= “#dogs”>Read about dogs</A> and “#dogs” is the named anchor.

28: IP address of inbound link:

Google denies  that they discriminate against links that come from the same IP address or C class of addresses, so for Google the IP address can be considered neutral to the weight of inbound links. However, Bing and Yahoo! may discard links from the same IPs or IP classes, so it is always better to get links from different IPs.

29: Inbound links from link farms and other suspicious sites:

This does not affect you in any way, provided that the links are not reciprocal. The idea is that it is beyond your control to define what a link farm links to, so you don't get penalized when such sites link to you because this is not your fault but in any case you'd better stay away from link farms and similar suspicious sites.

30: Many outgoing links:

Google does not like pages that consist mainly of links, so you'd better keep them fewer than 100 per page. Having many outgoing links does not get you any benefits in terms of ranking and could even make your situation worse.

31: Excessive linking, link spamming:

It is bad for your rankings, when you have many links to/from the same sites (even if it is not a cross- linking scheme or links to bad neighbors) because it suggests link buying or at least spamming. In the best case only some of the links are taken into account for SEO rankings.

32: Outbound links to link farms and other suspicious sites:

Unlike inbound links from link farms and other suspicious sites, outbound links to bad neighbors can drown you. You need periodically to check the status of the sites you link to because sometimes good sites become bad neighbors and vice versa.

33:Cross-linking:

Cross-linking occurs when site A links to site B, site B links to site C and site C links back to site A. This is the simplest example but more complex schemes are possible. Cross-linking looks like disguised reciprocal link trading and is penalized.

34: Single pixel links:

When you have a link that is a pixel or so wide it is invisible for humans, so nobody will click on it and it is obvious that this link is an attempt to manipulate search engines.

(Meta tags):

35 :< Description> Meta tag:

Meta tags are becoming less and less important but if there are meta tags that still matter, these are the <description> and <keywords> ones. Use the <Description> Meta tag to write the description of your site. Besides the fact that Meta tags still rock on Bing and Yahoo!, the <Description> Meta tag has one more advantage – it sometimes pops in the description of your site in search results.

36 :< Keywords> Meta tag:

The <Keywords> Meta tag also matters, though as all Meta tags it gets almost no attention from Google and some attention from Bing and Yahoo! Keep the Meta tag reasonably long – 10 to 20 keywords at most. Don't stuff the <Keywords> tag with keywords that you don't have on the page, this is bad for your rankings.

37 :< Language> Meta tag:

If your site is language-specific, don't leave this tag empty. Search engines have more sophisticated ways of determining the language of a page than relying on the <language>meta tag but they still consider it.

38: <Refresh> Meta tag:

The <Refresh> Meta tag is one way to redirect visitors from your site to another. Only does it if you have recently migrated your site to a new domain and you need to temporarily redirect visitors. When used for a long time, the <refresh> Meta tag is regarded as unethical practice and this can hurt your ratings. In any case, redirecting through 301 is much better.

(Content):

39: Unique content:

Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site's rankings.

40: Frequency of content change:

Frequent changes are favored. It is great when you constantly add new content but it is not so great when you only make small updates to existing content.

41: Keywords font size:

When a keyword in the document text is in a larger font size in comparison to other on-page text, this makes it more noticeable, so therefore it is more important than the rest of the text. The same applies to headings (<h1>, <h2>, etc.), which generally are in larger font size than the rest of the text.

42: Keywords formatting:

Bold and italic are another way to emphasize important words and phrases. However, use bold, italic and larger font sizes within reason because otherwise you might achieve just the opposite effect.

43: Age of document:

Recent documents (or at least regularly updated ones) are favored.

44: File size:

Generally long pages are not favored, or at least you can achieve better rankings if you have 3 short rather than 1 long pages on a given topic, so split long pages into multiple smaller ones.

45: Content separation:

From a marketing point of view content separation (based on IP, browser type, etc.) might be great but for SEO it is bad because when you have one URL and differing content, search engines get confused what the actual content of the page is.

46: Poor coding and design:

Search engines say that they do not want poorly designed and coded sites, though there are hardly sites that are banned because of messy code or ugly images but when the design and/or coding of a site is poor, the site might not be index able at all, so in this sense poor code and design can harm you a lot.

47: Illegal Content:

Using other people's copyrighted content without their permission or using content that promotes legal violations can get you kicked out of search engines.

48: Invisible Text:

This is a black hat SEO practice and when spiders discover that you have text especially for them but not for humans; don't be surprised by the penalty.

49: Cloaking:

Cloaking is another illegal technique, which partially involves content separation because spiders see one page (highly-optimized, of course), and everybody else is presented with another version of the same page.

50: Doorway pages:

Creating pages that aim to trick spiders that your site is a highly-relevant one when it is not, is another way to get the kick from search engines.

51: Duplicate content:

When you have the same content on several pages on the site, this will not make your site look larger because the duplicate content penalty kicks in. To a lesser degree duplicate content applies to pages that reside on other sites but obviously these cases are not always banned – i.e. article directories or mirror sites do exist and prosper.

(Visual Extras and SEO):

52: JavaScript:

If used wisely, it will not hurt. But if your main content is displayed through JavaScript, this makes it more difficult for spiders to follow and if JavaScript code is a mess and spiders can't follow it; this will definitely hurt your ratings.

53: Images in text:

Having a text-only site is so boring but having many images and no text is a SEO sin. Always provide in the <alt> tag a meaningful description of an image but don't stuff it with keywords or irrelevant information.

54: Podcasts and videos:

Podcasts and videos are becoming more and more popular but as with all non-textual goodies, search engines can't read them, so if you don't have the typescript of the podcast or the video, it is as if the podcast or movie is not there because it will not be indexed by search engines.

55: Images instead of text links:

Using images instead of text links is bad, especially when you don't fill in the <alt> tag. But even if you fill in the <alt> tag, it is not the same as having a bold, underlined, 16-pt. link, so use images for navigation only if this is really vital for the graphic layout of your site.

56: Frames:

Frames are very, very bad for SEO. Avoid using them unless really necessary.

57: Flash:

Spiders don't index the content of Flash movies, so if you use Flash on your site, don't forget to give it an alternative textual description.

58: A Flash home page:

Fortunately this epidemic disease seems to have come to an end. Having a Flash home page (and sometimes whole sections of your site) and no HTML version, is a SEO suicide.

                      (Domains, URLs, Web Mastery):

59: Keyword-rich URLs and filenames:

A very important factor, especially for Yahoo! and Bing.

60: Site Accessibility:

Another fundamental issue, which that is often neglected. If the site (or separate pages) is inaccessible because of broken links, 404 errors, password-protected areas and other similar reasons, then the site simply can't be indexed.

61: Sitemap:

It is great to have a complete and up-to-date sitemap; spiders love it, no matter if it is a plain old HTML sitemap or the special Google sitemap format.

62: Site size:

Spiders love large sites, so generally it is the bigger, the better. However, big sites become user-unfriendly and difficult to navigate, so sometimes it makes sense to separate a big site into a couple of smaller ones. On the other hand, there are hardly sites that are penalized because they are 10,000+ pages, so don't split your size in pieces only because it is getting larger and larger.

63: Site age:

Similarly to wine, older sites are respected more. The idea is that an old, established site is more trustworthy (they have been around and are here to stay) than a new site that has just poped up and might soon disappear.

64: Site theme:

It is not only keywords in URLs and on page that matter. The site theme is even more important for good ranking because when the site fits into one theme, this boosts the rankings of all its pages that are related to this theme.

65: File Location on Site:

File location is important and files that are located in the root directory or near it tend to rank better than files that are buried 5 or more levels below.

66: Domains versus Sub domains, Separate Domains:

Having a separate domain is better – i.e. instead of having blablabla.blogspot.com, register a separate blablabla.com domain.

67: Top Level Domains (TLDs):

Not all TLDs are equal. There are TLDs that are better than others. For instance, the most popular TLD – .com – is much better than .ws, .biz, or .info domains but (all equal) nothing beats an old .edu or .org domain.

68: Hyphens in URLs:

Hyphens between the words in an URL increase readability and help with SEO rankings. This applies both to hyphens in domain names and in the rest of the URL.

69: URL Length:

Generally doesn't matter but if it is a very long URL-s, this starts to look spammy, so avoid having more than 10 words in the URL (3 or 4 for the domain name itself and 6 or 7 for the rest of address is acceptable).

70: IP Address:

Could matter only for shared hosting or when a site is hosted with a free hosting provider, when the IP or the whole C-class of IP addresses is blacklisted due to spamming or other illegal practices.

71: Adsense will boost your Ranking:

Ad sense is not related in any way to SEO ranking. Google will definitely not give you a ranking bonus because of hosting Ad sense ads. Ad sense might boost your income but this has nothing to do with your search rankings.

  

72: Ad words will boost your Ranking:

Similarly to Ad sense, Ad words have nothing to do with your search rankings. Ad words will bring more traffic to your site but this will not affect your rankings in whatsoever way.

73: Hosting Downtime:

Hosting downtime is directly related to accessibility because if a site is frequently down, it can't be indexed. But in practice this is a factor only if your hosting provider is really unreliable and has less than 97-98% uptime.

74: Dynamic URLs:

Spiders prefer static URLs, though you will see many dynamic pages on top positions. Long dynamic URLs (over 100 characters) are really bad and in any case you'd better use a tool to rewrite dynamic URLs in something more human- and SEO-friendly.

75: Session IDs:

This is even worse than dynamic URLs. Don't use session IDs for information that you'd like to be indexed by spiders.

76: Bans in Robots.txt:

If indexing of a considerable portion of the site is banned, this is likely to affect the no banned part as well because spiders will come less frequently to a “no index” site.

77: Redirects (301 and 302):

When not applied properly, redirects can hurt a lot – the target page might not open, or worse – a redirect can be regarded as a black hat technique, when the visitor is immediately taken to a different page.