Email Marketing
Ø What
is Email Marketing?
Ø Types of Email Marketing
Ø Types of Email
Ø How Email Works?
Ø Types of Mailers – Manual & Auto responder
Ø Email Marketing Software
Ø How to create an Email List
Ø Tricks to land in inbox instead SPAM box:
Ø Gmail Limits for Sending Email
Ø Legal Rules of Sending an Email
Ø Gmail Limits for Sending Email
Ø Email marketing subject lines examples:
Ø Email Marketing Glossary
What is Email
Marketing?
Definition
1: Email Marketing is an activity to engage users by sending them electronic
mail.
Definition
2: Promoting your business or brand or service via an email where the sender
has given permission to send you an email.
Types of Email
Marketing:
1.
Legit (Permission Based - Collect emails
and building lists)
2.
IL
Legit (Spamming - You buy a list and send bulk emails)
1.
Legit
or Permission Based Email:
Legit Email Marketing is based on concept of Inbound
Marketing under which you can shoot only email those peoples who are shown
interest in your product and services. Example: Subscription Form
Types of Legit
Email:
ØSingle
Opt-in – Without Verification – Good for Quantity
Ø Double
Opt-in – With Verification – Good for Quality
2.
IL Legit or Spam Based:
Here
first you buy email database ( www.IndiaMailDatabase.com) and then shoot email without recipient
permission. Note: This is not recommended.
Types of Email:
1.
Advertising
Email
2.
Promotional
Email
3.
Regularly
Sent Email
1. Advertising
Email:
ØWhen
- When Company launches new product or service?
Ø Purpose
– Awareness about product or services.
Ø Frequency
– Very Low (Once in a Month)
Ø Example
- Introducing
One of the Fastest & Cheapest Cloud Hosting on EONWEBS!
2. Promotional
Email:
Ø When
- When Company launches new offer on existing or new product & on services?
Ø Purpose
– Engaging (Retention) the existing customers to keep buying.
Ø Frequency
– Good (Once in a Week)
Ø Example
– 50% off on Samsung Mobile Phones.
3. Regularly Sent
Email:
Ø When
- These e-mails meant to strengthen the relationship between the business and
the customers and encourage loyalty to a product or service.
Ø Purpose
– Trust Building
Ø Frequency
– Very Good (Once in a Day)
Example
- EBooks, free course, video training, coupons, contest, newsletter, webinars,
demo etc.
How Email Works?
Ø Local
Delivery – Mail send from (Gmail to Gmail) – 1 Spam Filter So Fast Delivery.
Ø Foreign
Delivery - Mail send from (Gmail to Yahoo) – 2 Spam Filter So Slow
Delivery.
In this scenario
both are using same email clients that are gmail.com.
As
soon as a@gmail.com hit a SEND button the email
would pass through Gmail spam filter and the spam filter check 2 major
things
1.
Authenticity
of the Email ID of recipient.
2.
Storage
capacity of recipient Inbox.
If both conditions are true email would be
delivering to b@gmail.com
otherwise it would be bounce back to sender with an Error Message.
In
case of foreign delivery 2 spam filter works and both check same things for
self satisfaction.
a@gmail.com → Google Spam Filter ⟺⟺ Yahoo Spam Filter → b@Yahoo.com
Type
of Bounce Back or Email Error Message:-
Hard
Bounce – When the Email ID of the Recipient is
wrong.
Soft Bounce – When the Inbox of the Recipient is full and cannot receive any further email
Types of Mailers:
Ø Broadcast
– Sent Manually
Ø Auto
responders – Sent automatic on particular time or after particular action.
Example – after signup newsletter, we got confirmation mail.
Types of Auto Responder:
ü Time Based – on
particular time / schedule email like Diwali wishes on Diwali.
ü Clicked Based –
if email contains some link and user click on, then it will fire.
ü Opened
Based – When users open the email, then it will fire.
ü Subscribed
Based –When users subscribe Newsletter, then it will fire.
ü Goal
Based – We achieve 10000 subscriptions and say thank you to all.
ü Data changed –
When data changed like password changed and suspicious login.
ü Auto
responders send Based – When any auto responder fired.
Birthday
Based – according to DOB
Email Marketing Software:
|
S No
|
Website Name
|
Website Link
|
|
1
|
Mail Chimp
|
|
|
|
|
|
|
2
|
Aweber
|
|
|
|
|
|
|
3
|
Send Grid
|
|
|
|
|
|
|
4
|
Constant
Contact
|
|
|
|
|
|
|
5
|
Get Response
|
|
|
|
|
|
How to create an
Email List:
Ø Buy
the Email Data
Ø Generate
the Email Data. By following ways
ü Webinar
ü Provide
a free eBook
ü Provide
a free 7 day e-course
ü Provide
a free valuable video
ü Sidebar
of your blog
ü By
pop up
ü Give
some freebies in exchange of email
ü Ecommerce
– give 50% discount on registration
Tricks to land
in inbox instead SPAM box:
Ø Always
include unsubscribe button in the footer of email.
Ø Do
not use all capital letters in your subject line/body line
Ø Include
less links and more words.
o
Sales
email: 3 links works the best.
o
Short
email: 1 link.
Ø Always
check your Spam score (1-100) – the spam checkers would be available with your
email marketing software.
Ø Send
mailer from a name if possible! Company name or a person name!
o
For Example: Dear Yogesh, Tired of your
boring job? Become a digital marketer.
Ø Avoid
using words like money, won, coupons, offer (You can use these words in images)
ing – 20% focus on how
creative you’re designing email.
Ø RULE
of 40:40:20
o
Right Candidate/Database – 40% of the
traffic coming to your website
via an email would depend on Target audience who
received it. o Offer – Next
40% would depend on offer of your email.
o
Email Designing – 20% focus on how
creative you’re designing email.
Gmail Limits for
Sending Email:
Gmail
isn’t designed for sending bulk email. If you are planning to send an email
message to a large group of friends using Gmail, do read the following rules to
avoid temporary lockdown of your Gmail:
Rule
1: You can send emails to a maximum of 500 recipients per day (More than 25
EMAIL ID should not be Incorrect) through the Gmail website. If you are a
Google Apps for Work user, your daily limit is 10000 email recipients per day.
If the limit is
exceeded, Gmail account may get temporarily disabled with the error
– “Gmail Lockdown in Section 4.” It is
important to note that this limit is around recipients and not messages. Thus
you can send 10 emails with 50 recipients each or 1 email can be addressed to a
maximum of 500 people.
Rule 2: If you access Gmail via POP or IMAP clients,
like Microsoft Outlook or Apple Mail, you can send an email message to a
maximum of 100 people at a time. This also includes email sent through
smtp-relay.gmail.com or smtp.gmail.com servers. If you exceed the limit, your
account may be disabled for a day with the error – “550 5.4.5 Daily sending
quota exceeded.”
Google,
as per their program policies, may disable your Gmail account permanently if
you don’t check your Gmail email for a period of nine months.
Legal Rules of
Sending an Email:
One
of the most important concepts in e-mail marketing is that of permission -- a
business must receive a customer's authorization before sending out any
promotional e-mails.
If
a person receives an e-mail from a business that he never requested, chances are
that e-mail is considered spam.
CAN-SPAM
– Controlling the assault of non solicited pornography and marketing act of
2003.
If
you want to outsource your email marketing please ask to them that are you
follow the guidelines of CAN-SPAM?
Email marketing
subject lines examples:
Ø Big
News! We’re Launching Our New Product in 3 Days Advertising
Ø 5
Things Your Lawyer Will Never Tell You
Ø 10
Email Marketing Secrets we’ll never Share Again
Ø Get
a $30 Gift Card for 30 Minutes of Your Time
Ø Only
2 days left to get 50% off shoes
Ø Hurry!
Only 3 consultation spots left.
Ø Get
free shipping if you order within the next hour
Ø Introducing
Canvas: A better way to send emails
Ø 30
ways to build your email list
Ø 9
out of 10 Americans are completely wrong about this fact
Ø How
to add customer name in subject line
Ø Introducing
Eonwebs VPS Hosting in 9999/-INR!
Email Marketing
Glossary:
Ø
Open Ratio (OR) : How many unique users open your email
For
Example: Suppose we send an Email to 200 users. 20 users open this email then
OR are 10%
100 X 20 open
/200 sent =10% Open Rate
Ø Click through
Rate (CTR): How
many unique users click on link in your email?
For
Example: Of the 100, only 10 people opened the email, and only 5 people
clicked. Here CTR is 5 percent
Ø IP
Reputation Building or IP Warm Up: send email to yourself
and open it.
Ø Click
Per Open (CPO) – It’s Unique Click and it’s also called
CTR.
Ø Email
Dual Time or Email Stick Rate: How much time user spent
on your email? This can be analyzing only by spam filters. High
EDT will ensure your more successful future campaign.
Ø Sender
Policy Framework (SPF): This simply denotes on behalf of
which IP address the email is being shouted out.
Ø White
List: It simply shows you Legit Email IDs.
Ø Across
all industries the average results for UK SME email marketing campaigns
were:
o Open rate: 24.79%
(2016: 24.88%) o Click-through rate: 4.19% (3.42%)
How to send Bulk Email through Mail Chimp?
Step 1: Create List
|
List Name
|
My Demo List
|
|
|
|
|
Default from
Email address
|
promotionparadisepvtltd@gmail.com
|
|
|
|
|
Default From
Name
|
Promotion
Paradise
|
|
|
|
|
Remind people
how they signed up to
|
You are
receiving this email because
|
|
your list
|
you opted in at our website.
|
|
|
|
|
Company /
Organization
|
Promotion
Paradise Pvt Ltd
|
|
Address
|
132/7, IInd
Floor, Daya Dham
|
|
|
Complex, Shastri Nagar
|
|
City
|
Meerut
|
|
ZIP / Postal
Code
|
250002
|
|
Country
|
India
|
|
Phone
|
|
|
|
|
Add Contacts in List:
Now click on Add Contacts>>
Option 1: Add Subscribers
Ø Email
address:
Ø First
Name:
Ø Last
Name:
Ø Tick
on: This person gave me permission to email them.
Option 2: Import
Contacts
Ø CSV
or tab-delimited text file
Ø Copy/Paste
from file
Ø Integrated
Services
Step 2: Create Template (Message)
Ø Layouts
Ø Themes
(Choose this)
Ø Code
Your Own
After selecting
the theme, you can edit the theme according your need.
Step 3: Create
Campaign (Email Sending process)
Create an Email
>>Campaign Name: >> Begin
Recipients - Choose a List
>> Entire List>>Next
Setup - Campaign Info:
Ø Campaign
Name
Ø Email
Subject: Dear *|FNAME|*, Welcome to Our Company
Ø Preview
Text:
Ø From
Name:
Ø From
Email Address
Ø Tick
on Personalize the “To” field &
click to Next
Template
-
Select a Template >>Saved Template>>click on your saved template
Design
–
Edit your template >>Next
Confirm
–
Ø List
Ø Subject
line
Ø Replies
Ø Tracking
Ø Sharing
and Social Media
Ø HTML
email= Error possibility (Edit content)
Ø -text
email
Plain
Ø Social
Cards = Error possibility (Edit Social Links)
Ø Monkey
Rewards
Click on Schedule
or Send button.
Step 4: Reports
Ø Opened
Ø Clicked
Ø Bounced
Ø Unsubscribed
Ø
Successful deliveries
Ø Total
opens
Ø Last
opened
Ø Forwarded
Ø
Clicks per unique opens
Ø Total
clicks
Ø Last
clicked
Ø Abuse
reports
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